The operating principle

A systemic approach to hair growth

Hair growth is a complex biological process that cannot be controlled solely at the hair surface. The activity of the hair follicles is regulated by hormonal signals, nutrient availability, blood circulation, inflammatory processes, and the hair growth cycle. These factors change measurably, especially in women from around the age of 38 or during periods of hormonal transition.

For this reason, Shiny Hair is not based on individual active ingredients or isolated products, but on a systemic principle of action that specifically addresses the biological prerequisites for hair growth.

Why hair loss occurs

The key factor lies within the body. Hormonal changes, oxidative stress, and reduced nutrient availability can cause hair follicles to reduce their growth activity or enter the telogen phase (resting phase) prematurely. A purely topical treatment can only have a limited effect on these processes.

How our products work

Phase 1: Internal stimulation of the hair follicles


The hair growth booster was developed to support the hair root on a systemic level. It specifically delivers nutrients and bioactive substances involved in processes relevant to hair growth:

  • Amino acids (e.g., L-cysteine) are a prerequisite for keratin biosynthesis.
  • Copper to support melanin synthesis and hair structure
  • Silicon from bamboo extract to stabilize the hair fiber
  • Amla and catalase to reduce oxidative stress and protect hair follicles.

Phase 2: Topical support of the scalp and hair structure

Following internal care, targeted external application is applied.

The topical products are formulated to support biological processes at the scalp level and structurally strengthen regrowing hair.

  • GrowthElixir™ with rosemary oil to promote microcirculation
  • Shampoo and conditioner to maintain a physiological scalp balance
  • Hair mask with aloe vera, rosemary oil, six cold-pressed oils and wheat protein to strengthen the hair fiber, reduce breakage and improve elasticity.
Experience real change in just 3-6 months

Continuous internal nourishment creates the conditions to keep hair follicles in the growth phase (anagen) for longer and to support the regeneration of strong hair.

01 02 03
Month 1-2

The hair appears thicker, stronger, and healthier. Split ends and breakage decrease, the hair is easier to style, and it shows a new shine.

Months 3-4

The hair appears thicker, stronger, and healthier. Split ends and breakage decrease, the hair is easier to style, and it shows a new shine.

Months 5-6

The hair growth booster unfolds its full effect: visibly fuller, stronger hair, reduced hair loss and a stable hair structure for long-term healthy hair growth.

The Shiny Hair hair system

Only when the hair follicles are adequately nourished systemically can topical care products achieve their full effect. Shiny Hair is therefore not a collection of individual products, but a coordinated hair care system that addresses both causes and holistically supports hair growth – from the hair root to the hair tip.

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The most frequently asked questions about our products

Three active ingredients with proven efficacy

Our formulas contain highly effective ingredients whose effects on hair growth and hair structure are scientifically proven:

  • Bamboo extract provides bioavailable silicon, which supports keratin formation and hair stability (see Jugdaohsingh et al., 2007).
  • Amla (Phyllanthus emblica) contains antioxidant polyphenols that can stimulate cell activity in the hair follicle (see Kumar et al., 2018).
  • Copper acts as an essential trace element in enzymatic processes of the scalp and promotes pigmentation and collagen cross-linking (see Prohaska & Broderius, 2004).
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Sources:

Trueb, R.M. (2001). The value of scalp care in the management of hair loss. Dermatologic Clinics, 19(2), 313-319. https://doi.org/10.1016/S0733-8635(05)70217-2, Jugdaohsingh, R. et al. (2007). Silicon and Bone Health. Journal of Nutrition, 137(2), 552-557. Kumar, N. et al. (2018). Hair Growth Promotion by Phyllanthus emblica Extract. Journal of Ethnopharmacology, 219, 219–226. Prohaska, J. R., & Broderius, M. (2004). Copper deficiency alters collagen and elastin cross-linking in mice. Journal of Nutrition, 134(9), 1953-1957.